Underground Ecom joins supergroup in 100% M&A deal
supergroup has acquired UK-based market-leading eCommerce email marketing agency Underground Ecom.
Underground Ecom has rapidly grown in the four years since its founding now boasting over 150 global clients, 100+ team members, to one of the largest EMEA Klaviyo Partners. Their focus on operations and specialism in retention marketing has driven wild success for their clients with over $100m in trackable sales across 2022.
Joining supergroup will give Underground Ecom new opportunities and resources to continue its global expansion as well as the support of a marketing network that can help fuel client acquisition.
Jamie Watkins, Director and COO at Underground Ecom, said: “Joining supergroup is a real opportunity for us, we are still a young company with lots of growth ahead and we see supergroup as the best enabler of that growth”.
The acquisition also sees Underground Ecom’s co-founder and CEO James Matthewman taking on the role of CEO at supergroup to continue the group’s growth. He is leading the M&A expansion alongside Executive Chair Jim Lewcock.
