Fast Growth Indie Agencies Launch supergroup at £30 Million Value
A new digital performance group, supergroup, has been launched with a focus on providing an alternative M&A network built of the worlds best performance marketing companies.
The group is aimed at providing a more agile and capable solution for the fast-paced demands of SMEs, which drive 40% of the world economy and make up 45% of all marketing spend.
“The new digital generation of SME brands are attractive to win as clients, but global networks are not well equipped to deal with them,” said Joe, CCO and leading organic growth & innovation at supergroup. “There is a great opportunity for an agile marketing group with multinational capability to win and grow SME clients, and that’s exactly what we are doing.”
supergroup aims to provide an alternative M&A network that successful agency Founders would authentically wish to join. The ‘incubator meets agency’ model is the opposite of the ‘Buy and Build Network’ model, and invests early (through the Blue14 syndicate) to build companies and align cultures, before acquiring them. This provides a de-risked model with a lot of internally generated deal flow.
James Matthewman, CEO of supergroup, said, “I got to design what the dream acquisition would look like for Founders like me, and now I’m thrilled to be awarded the CEO job to run it. I want to help build a Tier One Media Network before I am 40 years old.” At just 24 years old, James represents a new crop of super-fast growth Founders who have reached significant growth but still have a long way to go in their careers.
supergroup has already achieved remarkable growth, with combined profits of close to £4M and 150% year-over-year growth, and is now set to continue its growth through organic innovation and a pipeline of M&A deals from investment incubator Blue14.
Jim Lewcock
Exec Chair
Jim launched his first performance agency in 2003, growing to 200 staff and £130m billings before selling via MBO in 2018.
He is also co-founder and investor in several DTC brands. Jim has 20+ years’ experience in growth strategy, M&A deals and culture creation.
The link between BLUE14 and supergroup, Jim keeps the deals flowing.
James Matthewman
CEO
Scaling Underground Ecom from a side hustle at uni, to a global business with 100+ remote staff and 110 clients in under four years is mighty impressive.
Doing all this before your 24th birthday is frankly ridiculous! Hugely ambitious and focussed, James will be the youngest ever network CEO… and now wants to be the
very best.
Joe Williams
CCO
Joe and the Version 2 (V2) team build de-risked models that clients cannot resist. They then scale these models across sectors and geos.
With a lean innovative team based in Bath, UK, he has been able to scale V2 by over 300% year on year, navigating the ever-changing waters of paid advertising. Joe is looking forward to group innovating and finding acquisition gems.