Digital Marketing Ecosystem
The Digital Marketing Group That Scales Entrepreneurship
supergroup is a new kind of M&A Group: an ecosystem that nurtures and scales the founders and teams that join us, and delivers extraordinary results for the consumer brands we proudly partner with.
super on performance and community, we warmly invite you to scale with us!
supergrowth since 2023
A selection of our 250+ amazing client brands!
Structured to Scale
Three Houses of super Performance
Our companies sit inside three core houses, delivering highly compelling solutions for clients from No1 specialist fix to agency of record to pay by results campaigns.
No1 Specialists
Highly awarded and top rated vertical specialists in CRO and CRM for small to enterprise size DTC brands.
Integrated Agency
Full-service integrated marketing delivering strategy, creative and media. An agile alternative for results oriented DTC, Retail and FMCG brands.
Performance Publisher
Proprietary publishing platforms that generate 'pay by results' campaigns for large financial companies and DTC brands.
Proven Performance
super Results For Clients
Integrated AgencyPattrns → MatchesFashion
87% AOV Increase for Global Luxury Retailer
87%
AOV Increase
142%
Conversion Rate Uplift
131%
Revenue Increase
Matches is a global luxury e-commerce platform shipping to 200+ countries. Pattrns partnered with this $1B-valued retailer to drive high-value users and improve ROAS.
View Case Study
No1 SpecialistsUnderground Ecom → Rose Skin Co
$1.9M Email Revenue & 72% YoY Growth
$1.9M
Email Revenue
72%
YoY Revenue Growth
255K+
New Subscribers
Rose Skin Co is a US-based DTC brand generating significant website traffic but lacking an advanced email strategy to capture, convert and retain customers.
View Case Study
Performance PublisherVersion Two → Golden Leaves
10x Lead Volume in 12 Months
£435K
Monthly Revenue
10x
Lead Volume Growth
50%+
CPL Reduction
Golden Leaves, a leading UK Funeral Plan provider, needed to adapt to FCA regulation introduced in July 2022 and find new ways to drive customer acquisition.
View Case StudyFresh Bites
News & Expert Insights
supergroup acquires Pattrns, its sixth deal in three years
supergroup announces the acquisition of Pattrns, a specialist digital media agency based in London. This strategic move represents supergroup's sixth M&A deal in three years.
supergroup acquires EmailClub, doubling down on multi-national CRM
supergroup has acquired leading French CRM agency, EmailClub, further expanding its international footprint. This strategic move enhances supergroup's Klaviyo-specialised CRM services by integrating EmailClub with its existing UK-based agency, Underground Ecom.
ConversionWise joins supergroup in 100% M&A deal
supergroup has announced the 100% acquisition of ConversionWise in a majority cash plus share merger deal.
EmailClub hosts CRM Summit in Paris — Klaviyo Elite Masterclass
EmailClub brings together 200+ DTC brands in Paris for an exclusive CRM masterclass, covering lifecycle automation, deliverability and retention strategies with Klaviyo.
EmailClub reaches €200M generated for clients since 2021
The Paris-headquartered CRM agency hits a landmark milestone — €200 million in revenue generated for DTC clients through email and SMS marketing since launch.
Pattrns: Digital marketing transformation in retail & placemaking
Written by Jack McLaren of Pattrns, this insight piece examines how declining footfall across UK/US/EU retail destinations is creating pressure on CMOs and marketing teams. With the Office of National Statistics reporting retail footfall at 89% of 2019 levels and shopping centre footfall at 84%, digital channels provide an opportunity for destinations to land multiple repositioning messages.
Fast-growth indie agencies launch supergroup at £30m value
A new digital performance group, supergroup, has been launched with a focus on providing an alternative M&A group built of the world's best performance marketing companies.
ConversionWise: How to skyrocket AOV with bundles
Oliver Kenyon's team breaks down the psychology and CRO tactics behind product bundling strategies that drive higher average order values for eCom brands.