supergroup acquires ConversionWise in 100% M&A Deal.
supergroup has announced the 100% acquisition of ConversionWise in a majority cash plus share merger deal.
Founded by Oliver Kenyon and Andy Haskins in 2013, ConversionWise are a leading CRO Agency based in Bristol, with over 50 staff and global clients such as G-Fuel and Boom By Cindy Joseph and even sports icon Lionel Messi.
As well as working with retained larger clients, ConversionWise have built an academy for aspiring CRO specialists with a paid subscriber base of over 700 members.
The development of subscriber and retainer clients has seen ConversionWise grow revenue 200% YOY.
Oliver Kenyon CEO of ConversionWise said, “At this exciting time in our growth journey we are thrilled to be joining some of the brightest minds in performance marketing at supergroup”
supergroup is now made up of three companies, 200 people and £17.5m in revenues. Services include Native Media buying, CRM, and CRO, and it’s looking to extend its portfolio to increase capability for ‘scale up’ DTC brand clients.
James Matthewman CEO of supergroup said, “Having got to work closely with Oliver, Andy, and their team in recent years, We love their hunger and commitment to deliver results. Now, we are on a shared mission to build the leading Digital Agency for scale up DTC Brands.”
supergroup’s acquisition model involves partnering with BLUE14, an Angel Investment Syndicate that focuses on fast growth Digital Agencies. It’s run by Jim Lewcock (Founder of The Specialist Works) and made up of other successful Agency Founders who have sold their Agencies.
Andy and Oliver have both now joined the syndicate.
Says Jim Lewcock “Our investment syndicate provides an opportunity for exiting Founders to support new Founders and of course provides de-risked deal flow for M&A networks like supergroup”
All 3 supergroup companies have come via BLUE14. It has 12 Digital Agencies in its current portfolio.