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News & Stories
supergroup acquires Pattrns, its sixth deal in three years
supergroup announces the acquisition of Pattrns, a specialist digital media agency based in London. This strategic move represents supergroup's sixth M&A deal in three years.
supergroup acquires EmailClub, doubling down on multi-national CRM
supergroup has acquired leading French CRM agency, EmailClub, further expanding its international footprint and enhancing Klaviyo-specialised CRM services by integrating with Underground Ecom.
ConversionWise joins supergroup in 100% M&A deal
supergroup has announced the 100% acquisition of ConversionWise in a majority cash plus share merger deal, adding a leading CRO Agency with over 50 staff and global clients.
EmailClub hosts CRM Summit in Paris — Klaviyo Elite Masterclass
EmailClub brings together 200+ DTC brands in Paris for an exclusive CRM masterclass, covering lifecycle automation, deliverability and retention strategies with Klaviyo.
EmailClub reaches €200M generated for clients since 2021
The Paris-headquartered CRM agency hits a landmark milestone — €200 million in revenue generated for DTC clients through email and SMS marketing since launch.
Pattrns: Digital marketing transformation in retail & placemaking
Written by Jack McLaren, this insight piece examines how declining footfall across UK/US/EU retail destinations is driving digital marketing transformation for shopping centres and high streets.
Fast-growth indie agencies launch supergroup at £30m value
A new digital performance group has been launched with a focus on providing an alternative M&A group built of the world's best performance marketing companies, aimed at the fast-paced demands of SMEs.
ConversionWise: How to skyrocket AOV with bundles
Oliver Kenyon's team breaks down the psychology and CRO tactics behind product bundling strategies that drive higher average order values for eCom brands.