About supergroup

Scaling Entrepreneurial: A Fresh Agency Model

When large Networks acquire agencies, they can dilute culture, alienate founders, and lose significant value in the process.

This is within an AI pinned narrative that thinly veils a lack of agility and ability to deliver real results for clients. (Ouch!).

So we created supergroup as an alternative M&A group that successful Agency founders (like us) would authentically wish to join. A growth story.

An opportunity for joining founders to de-risk their business and amplify both their capabilities and ambitions. Freedom and flexibility to protect people and cultures in a fast-paced, growth environment.

And to leap into the next chapter of opportunity with renewed-energy, creativity and virtue.

Sounds super, doesn't it?

(Left to right) Jim Lewcock, James Matthewman, Joe Williams

"We created supergroup as an alternative M&A group that successful Agency founders (like us) would authentically wish to join."

— James Matthewman, CEO & Co-Founder

Group Snapshot

Performance Houses

325

superhumans

250

Clients

Office Hubs

HQ London

Truly Multinational

Countries

Languages

Clients

Group integrated, globally connected.

Senior Management Team

supergroup SMT

supergroup

Jim Lewcock

Co-Founder & Exec Chair

James Matthewman

Co-Founder & CEO

Joe Williams

Co-Founder & CSO

Sam Sutton

Finance Director

No1 Specialists

Underground Ecom

Jamie Watkins

CEO

Mike Hall

Head of CRM

Matt Young

Head of Sales

Stefan Milicevic

Strategy Director

Chelsea Moyes

Head of Operations

Pieter Rassouw

Head of Account Management

Josie Tomsett

Head of Design

Emini Jaggan-Hilton

Partnerships & Marketing Lead

ConversionWise

Oliver Kenyon

Co-Founder & CEO

Andy Haskins

Co-Founder & COO

Liza Hudson

Head of Sales

Stefan Živanov

Head of Development

Alex Berresford

Head of Client Success

Michael Hope

Head of Operations

Alex Betts-Charalambous

Head of Partnerships

EmailClub

Thomas Pedegaye

CEO

Oceane Raudet

Head of Team

Julie Loichot

Head of Growth

Marie Guillaume

Marketing & Partnerships Manager

Marina Cociffi

Service Manager

Integrated Agency

Pattrns

Jack Mclaren

Co-Founder & Director

Josh Hyatt

Co-Founder & Director

Reyhana Dollie

Operations Director

Lauren Elizabeth Adams

Account Director

Madeline Stewart-Williams

Creative Director

Performance Publisher

Version Two

Adam Seogalutze

Chief Revenue Officer

Jim Bartys

Sales Director

Ben Hunter

Head of Creative

Tom Nish

Head of Social

Ben Smith

Head of Native

Culture, Values & Behaviours

The words "Culture Eats Strategy for Breakfast" are hand painted on a sign in our Farringdon HQ.

Culture Eats Strategy for Breakfast sign at supergroup HQ

But what is work culture? and how has this formed our values?

Culture is the everyday vibes that cannot lie. They don't obey pre-set values!

So, before we fixed our values, we waited...

And observed the first joining company founders and their teams,

how they interacted with each other and what motivated them.

and we summed (their best bits!) in to 4 authentic values.

Adventure

Results

Community

Truth

supergroup team dinner at Clifton Suspension Bridge, Bristol

supergroup team presentation in basement venue

And whilst these values hold our boardroom to account,

They are not always relatable to everyone (everywhere) who works here!

so, we also promote simple (no-fluff) behaviours across the group.

A type of superfuel – to be the best versions of ourselves, every day.

Our everyday superhuman behaviours.

Be Positive

Work Hard

Have Fun

Switch Off

Whether or not you fully adopt our values and behaviours, believe us when we say that culture (will always!) eat strategy for breakfast.

supergroup team on a ski trip in Andorra